Case Studies
How I Approach Client Work
Every engagement starts with a conversation, not a contract. I look at where your business actually stands — in search, on your website, on Google Maps — and build a plan around what will move the needle for you specifically. You work directly with me throughout. No account managers, no hand-offs, no jargon-filled reports that leave you guessing.
I want to be upfront with you: I don’t publish made-up case studies. What follows are illustrative examples of typical situations I work on and the kind of thinking I apply — because honest framing matters more to me than impressive-looking fiction.
How I Measure Results
Success looks different depending on what your business needs, but here are the metrics I actually track and report on — in plain English, every time.
- Phone calls and direction requests from your Google Business Profile
- Contact form submissions and inquiries from your website
- Google Business Profile actions — calls, website clicks, requests for directions
- Organic search traffic trends — whether more of the right people are finding you
- Rankings movement for your target local keywords — are you showing up where your customers are searching?
No vanity metrics. No inflated numbers. Just the signals that connect to real business activity.
Illustrative Examples
These are representative scenarios based on the kinds of work I do — not real clients.
Local service business (invisible in local search)
A service business doing solid work in its area but barely showing up in local search results. Their Google Business Profile was incomplete, their website had no location-specific pages, and they had almost no reviews. Customers searching for exactly what they offered were finding competitors instead. My approach: clean up and fully optimise the GBP listing, build out local service pages targeting the right keywords, and put a simple review-generation process in place. The kind of result this typically produces: more qualified inbound calls from people who are already looking for that service in that area.
Small business website rebuild (slow site, no conversions)
A small business with a website that had been patched together over several years — slow to load, hard to navigate on mobile, and missing any clear call to action. Visitors were landing and leaving without making contact. My approach: a clean WordPress rebuild with performance as a priority from the start — fast load times, mobile-first layout, and clear CTAs on every key page. The result type: a site that actually works as a sales tool, giving visitors a reason to reach out and making it easy when they do.
Hacked site emergency (malware, lost traffic, panicked owner)
A business owner discovers their site has been flagged by Google, visitors are seeing warnings, and calls have dried up overnight. Every hour offline or flagged is revenue walking out the door. My approach: fast triage to identify the infection, full malware removal, security hardening, and backup systems put in place so it doesn’t happen again. The result type: a clean, secure site back online — and a business owner who knows exactly what happened and how it’s been fixed.
Your Business Could Be Next
The best starting point is a clear picture of where you stand. My free SEO audit looks at your website, your local search presence, and your Google Business Profile — and gives you a plain-English breakdown of what’s holding you back and what to fix first. No obligation, no sales pitch.
As I complete real client engagements, I’ll publish real case studies here with permission.